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For founders & sales teams

You close. We prospect.

Two kinds of teams. Same job for us: run the outbound so selling time stays on conversations that can close.

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2 of 5 managed spots open

Your week

Now

  1. MonLists
  2. TueCopy
  3. WedCalls
  4. ThuFollow-ups
  5. FriClean data

With Manna

  1. MonCalls
  2. TueProduct
  3. WedCalls
  4. ThuTeam
  5. FriCalls
  • Prospecting
  • Selling
  • Running the company
Qualified conversations land in your CRM. Prospecting runs without you.

The problem

Every hour you spend prospecting is an hour you don't spend closing.

Founder-led sales stalls the same way everywhere. Prospecting sits on the same calendar as closing, product and running the company, and it's the first thing to slip.

Prospecting yourself

  • Evenings spent building lists and cleaning data.
  • Sequences written between calls and sent when there's time.
  • Follow-ups slip the week a big deal needs you.
  • Pipeline stops when you stop.

With Manna

  • Lists researched, enriched and verified before you see them.
  • Copy you approve once, sent on schedule every week.
  • Follow-up keeps running, whatever your week looks like.
  • Qualified conversations land in your CRM. You take the meetings.

Who this is for

Pick the one that sounds like your week.

01

Founder-led sales

This is you
Small B2B companies where the founder still leads sales. There is no sales team yet, or the founder is the sales team.
The problem
Pipeline stops when the founder stops prospecting. Lists, enrichment, sequences, and follow-up sit on the same calendar as closing, product, and running the company.
What we take on
We act as the founding GTM team: automation specialist, SDR, and GTM engineer in one. We build and run prospecting so it does not depend on founder hours.
What you keep
You stay on the conversations that can close. Prospecting keeps moving without you.

02

Sales teams that need an operator

This is you
Companies with closers already on the team, but no shared prospecting system. Everyone builds their own lists and runs their own outreach.
The problem
The process is scattered. Coverage is uneven. The people who should be closing spend selling time on research, sequences, and follow-up.
What we take on
We come in as the operator. We launch the campaigns, keep follow-up consistent, and hand off the conversations that are ready.
What you keep
Your team stays on closing. Pipeline does not depend on whoever had time to prospect this week.

Before you spend a dollar on outbound

Can you do outbound yet? Six signs.

Outbound rarely fails because of the tool or the list provider. It fails when one of these isn't in place. Be honest with each row.

SignReadyNot yet
One buyer, one problemReadyYou can name the buyer and the one problem you solve for them, in a sentence.Not yetYour ICP is "any B2B company that needs growth".
A signal, not a filterReadyYou can point at something that shows a company has the problem right now: hiring, a new tool, a competitor, a public record.Not yetThe only thing your prospects share is an industry and a headcount range.
A deal worth chasingReadyOne new customer pays back months of outreach.Not yetYou sell a low-priced monthly plan that only works at huge volume.
A small first stepReadyYou have something small and useful a stranger can say yes to before the full contract.Not yetThe only ask you have is a demo or a signed deal.
Someone to answer fastReadyWhen an interested reply lands, someone can respond within minutes and take the call.Not yetReplies would sit in an inbox until Friday.
Patience to testReadyYou'll judge it over several weeks, on positive replies, while angles get tested.Not yetYou need booked meetings this week to make payroll.

Two or more "not yet" rows? Book the call anyway. We'll tell you which one to fix first, and whether outbound is the right channel at all.

Check if you're ready

The playbook

How outbound actually works for a founder-led company.

Every stage decides the next one: the offer decides the list, the list decides the copy, the copy decides the reply, the reply decides the call. When the number at the end is wrong, the fix is almost always upstream, not in the email.

  1. Offer
  2. List
  3. Copy
  4. Reply
  5. Call
  6. Deal

  1. Part 1 of 3

    Foundation

    Before anything sends

    • Sell one outcome to one buyer.A stranger can't say yes to a menu of services. One pain, one result, one kind of person.
    • Lead with a small first step.Nobody signs a big contract from a cold email. Offer something small and useful first; the full engagement comes after trust.
    • Qualify on the problem, not the headcount.Industry and size tell you how to talk. A signal tells you who has the problem now, and a list built on one makes the copy easy.
    Manna
    ICP and signal research, list building, verification.
    You
    One kickoff call on your offer and your best customers.

  2. Part 2 of 3

    Demand generation

    Getting a stranger to say "send it"

    • Ask for a reply, not a call.Short emails, under 75 words, that offer something useful. A reply costs them seconds; a call costs them half an hour.
    • Test angles, then feed the winner.Run 10 to 20 angles. When one clearly outperforms, most of the volume goes behind it and the rest tests one change at a time.
    • Every follow-up adds something.No "just checking in". Silence means not yet, so nobody gets deleted from the list.
    Manna
    Copy, sequences, inbox setup, angle testing, follow-up.
    You
    Approve the first list and the copy.

  3. Part 3 of 3

    Conversion

    Turning a "yes" into a deal

    • Speed beats better copy.Interest fades by the hour. Answer an interested lead within minutes, by phone if you can. You'll usually be the only one who did.
    • Book the next call in the call."I'll follow up next week" isn't a next step. A date and a time is.
    • Ask before you pitch.Find the gap between where they are and where they want to be. Price comes after they've seen the value, not on the first call.
    Manna
    Handle the replies and route qualified conversations into your CRM, same day.
    You
    Respond fast and run the sales conversation.

When the numbers go wrong

It's almost never the email.

Every symptom has one broken stage behind it. Find that stage and change one thing at a time, or you learn nothing.

If this is happeningIt's rarelyIt's usuallyWho fixes it
Lots sent, almost no repliesIt's rarelyThe copyIt's usuallyDeliverability: domain setup, bounces, spam placementWho fixes itManna
Replies, but not interested onesIt's rarelyThe subject lineIt's usuallyThe list or the offerWho fixes itManna
Interested replies, nobody booksIt's rarelyThe copyIt's usuallyHow fast someone answered, and whether there was a clear next stepWho fixes itManna + you
Booked calls, nobody showsIt's rarelyThe leadIt's usuallyNothing happened between the booking and the callWho fixes itYou
Good calls, no dealsIt's rarelyThe priceIt's usuallyPitching instead of asking questionsWho fixes itYou
Proposal sent, then silenceIt's rarelyTheir budgetIt's usuallyNo next call was booked on the callWho fixes itYou

Campaigns close to yours

B2B software and sales tools.

Three campaigns from the portfolio, with the figures from their live write-ups.

All case studies

Pricing

Two outbound plans.

Both plans include list building, strategy, copy and reply handling.

Intro

$1,500/mo

+ $100 one-time setup

Best for
Getting outbound live fast
Channels
Cold email
Daily sends
Up to 300 emails
Inboxes
10 inboxes
Sequences
1 to 2
Revisions
Unlimited revisions
Check-ins
Monthly call
What you keep
Everything we build
Book a call

Done-with-you

2 of 5 spots open

$2,500/mo

+ $299 one-time setup

Best for
Teams that want a fractional outbound team
Channels
Cold email + LinkedIn
Daily sends
Up to 900 emails
Inboxes
30 inboxes
Sequences
3 to 5
Revisions
Unlimited revisions
Check-ins
Biweekly call
What you keep
Everything we build
Book a call

Scope and terms are agreed on the call. On both plans you own and pay for the domains, inboxes and sending platform; we set them up and run them. CRM enrichment and GTM system implementation are scoped and priced on the call too.

Before we get started

Questions founders ask.

Whose name do the emails go out under?

Yours, or your team's, from inboxes on domains you own. We set the domains and inboxes up and warm them before the first send.

How soon will I see replies?

New inboxes need a few weeks of warmup before the first send, and the first campaigns are tests. Judge it over weeks, not the first batch.

How much of my time does this take?

A kickoff call, approving the first list and copy, the check-ins, and the meetings themselves. The prospecting is ours.

What happens to the work if we stop?

Everything we build is yours to keep: the lists, the sequences, the workflows and the setup.

Which plan should a founder start with?

Intro, at $1,500 a month, gets cold email live fast. Done-with-you adds LinkedIn, more volume and a check-in every two weeks.

Let's get to work

2 managed spots left.

Book a 30-minute call. We'll look at your market and tell you honestly whether outbound will work.

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